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Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.
每个人都喜欢好用的技巧，对吗?这里有55个用于搜索引擎优化的小技巧，能让你用起来易如反掌，意味着网页设计师和SEO新手中大部分人都能迅速上手，没有任何困难。
1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
如果你必须使用Java script的下拉菜单、图片地图、或者图片链接，那么你一定要放置它们的文本链接在页面的某些地方，以便于搜索引擎的蜘蛛抓取;
2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
内容为王，因此务必将优秀的，更好的和独特的内容集中在你的一线关键字或关键词上面;
3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
如果内容为王，那链接就是王后。使用你的关键字作为链接，建立一个高质量反向链接的网络。记住，如果没有合乎逻辑的理由，有不好的网站链接了你，这种链接也别要;
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
别痴迷于PageRank，那只是排名算法极小的一部分。一个低PR值的网站等级实际上可以高过一个高PR的网站。
5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
确保你网站上每个页面的title标签，都有一个独特的关键字。还有，如果你必须把公司名称放里面，那就放在标题最后。除非你是一个家喻户晓的知名品牌，您的公司名称可能会获得一些搜索;
6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
新鲜内容能够帮助您改善排名。要定期添加新的，有用的内容到您的网页。新鲜内容的增加会吸引搜索引擎的注意;
7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
请务必使用关键词链接到您的网站。换而言之，如果您的链接目标是“蓝色小工具” ，那么链接文字就写 “蓝色小工具”而不是“单击此处”;
8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
关注搜索词，不只是单个关键字，放置你的地理位置在文本里“如：厦门网店营销，而不是网店营销。”（注：为了方便理解，此电商路改编）会帮助你获得网民对周边区域的搜索。
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
别不考虑SEO就设计你的网站。请确认网页设计师理解您对自然SEO的期望。让它建立别削减后，在你闪闪发光基于Flash的网站上做一个更新。蜘蛛可以抓取文本，而不是Flash或图像;
10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
适当的在文本链接、图片alt属性，甚至域名里布置关键词和关键字;
11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
检查www和非www域名的规范问题。决定您想使用哪种方式后，使用301重定向一个到另一个上面。换而言之，如果http://www.domain.com是您的选择配置，那么http://domain.com应该重定向到它;
12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.
检查整个网站链接到首页的情况。Index.html在你主域名下吗?如果是的话，请区分你的链接。如果是外部链接，链接到http://www.domain.com，内部链接则链接到http://www.domain.com/index.html;
Ditch the index.html or default.php or whatever the page is and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
框架，Flash和Ajax所有这些都有一个共同的问题-你不能链接到一个单一的网页。它的要么全部要么一无所有。最好的SEO结果总是不用框架、flash，和节制使用AJAX;
14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
URL扩展名无关紧要。这对你关注的SEO而言，使用.html,.htm,.asp,.php等等，并没有什么区别;
15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
希望蜘蛛光顾你的新网站?如果通过google的规则提交表单，花费数周时间可以做到。但最快捷的方式是让一个高质量的网站链接它;
16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
如果你的网站内容不常更新，那么您的网站需要一个Blog，因为搜索蜘蛛喜欢新鲜的文本。Blog每周至少更新三次，用良好的，新鲜的内容，喂食那些小小的爬行者;
17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
当建立链接时，考虑质量，而不是数量。一个单一的，良好的，权威的链接，远远好于你做十多个质量低劣的实际上会害了你的链接;
18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
搜索引擎想要自然语言内容。不要尝试用关键字塞满文本。它不会起作用。搜索引擎会查看关键字在内容里的出现频率，如果频率超高，搜索引擎的统计对你来说会适得其反。
19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
不仅链接要使用关键字锚文本，链接周围的文字也要与关键字相关。换而言之，用描述性文本围绕这些链接。
20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
如果你使用虚拟主机，做一个黑名单检查，确认你没有和被惩罚或垃圾邮件代理网站在一起。他们负面的恶名可能会影响你自己的排名;
21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
当你注册一个域名，使用了隐藏域名所有者信息功能的话，google或许会把你看成一个潜在的垃圾邮件制造者;
22. When optimizing your blog posts, optimize your post title tag independently from your blog title.
当优化您的blog文章时，记得提取文章标题来优化title标签;
23. The bottom line in SEO is Text, Links, Popularity and Reputation.
SEO的根本问题就是文本、链接、流行度和声誉;
24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
让你的网站易于使用。这会影响你的链接建立和流行度，从而，影响到你的排名;
25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.
给出链接开心，得到链接也开心。别舍不得链出，这会鼓励别人也链接你;
26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.
搜索引擎喜欢独一无二的内容也喜欢有质量的内容。在二者之间又有所区别。确认你的内容二者兼备;
27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.
如果你一定要让主页醒目，整个使用Flash或一个大图片的话，请同时放置文本、和导航链接;
28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.
一些最有价值的链接不都会出现在网站，或许出现在诸如时事通信和zines这类[email]通信的表单里;
29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.
从付费链接中除了几个点击你什么也得不到，除非链接嵌到正文里，并去除显而易见的赞助商链接;
30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors. 通常来自.edu域名的链接，搜索引擎会给较高评价。搜索一下可能正在寻找赞助商的非赢利.edu网站;
31. Give them something to talk about. Linkbaiting is simply good content.
给他们一些值得讨论的东西。链接诱饵就是良好的内容而已;
32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
每个页面重点关注一个关键词组。最好不要尝试为页面优化多个关键词;
33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
如果您仅有一个不充分或根本不存在的行动呼吁，SEO没有用。请确认您的行动呼吁现在就很明确;
34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.
SEO不是一次性工作。搜索引擎的景观每天都在变化，因此期望您的搜索引擎优化工作每天都在坚持;
35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.
迎合有影响力博客和权威网站的人可能会链接到你，以及你的图片，视频，播客等，或要求转载您的内容;
36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!
获取网站所有者或CEO的博客。它价值连城!CEO在blog上的影响力难以置信到相当于公司的官方声明。回应网站所有者的读者的评论会使你的信誉迅速升空;
37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.
就像你的文章或网页一样，优化你的RSS种子里的文本，使用描述、关键字丰富你在title和description里的文本;
38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.
在图片中使用标题说明。比如像一个新闻配图，为它加上带有关键字的标题说明;
39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.
要注意图片周围的文本内容。图片的排名基于同一页面在它周围的文本。注意关键词文本，和标题;
40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.
你最好打消让爬行者自动发现网站页面的念头，良好的全局导航和链接会为你服务，远胜于仅仅依靠一个XML的网站地图;
41. There are two ways to NOT see Google’s Personalized Search results:
有两个方法可以不显示google个性化搜索结果：
(1) Log out of Google;退出google登陆;
(2) Append &pws=0 to the end of your search URL in the search bar;在搜索条的搜索URL的末尾加个参数&pws=0;
42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.
来自(特别是深层链接)高PR网站的链接价比黄金。高PR代表高度信任，所以这种链接会提高网站质量;
43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.
使用绝对链接。不仅将使你网站的链接导航少出问题[像来自https的页面链入和链出]而且，如果有人引用了你的内容，你会获得来自外界的backlinks果汁;
44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.
当你转移到一个新的域名，看下主机提供商是否提供“粘性的”转发。这可以使原有旧的URL临时转发到新域名下，保证新URL在地址栏中，从而用户能够逐渐使用新URL;
45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.
了解社会化营销。它是SEO的一部分。当你了解更多类似Digg,Yelp,Del.icio.us,Facebook网站时，这有益于将来你在搜索中的竞争;
46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.
想为你的视频得到被爬行者发现的最佳机会，在你google 网站管理员控制帐户下创建一个列表和一个视频地图
47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.
在google的混合搜索结果中不仅只显示来自Youbube的视频，确认提交你的视频到其它高质量的视频网站，像Metacar,AOL,MSN和Yahhoot，这里仅举几例;
48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.
在页面上使用包含关键字的文本围绕视频内容。搜索引擎为查询定义视频的用途会分析周边的内容;
49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
使用关键字“图像”或“图片”在照片的alt描述和标题说明里。大量的搜索使用关键字+图片或图像的组合;
50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.
在你的google网站管理员控制帐户中打开“加强型图片搜索”。图片是新混合型搜索结果的一大部分，因此允许google发现你的图片将有助于你的SEO工作;
51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.
增加病毒式小插件到你的网站或blog-像评价、分享、评级、浏览者注释等等;
52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.
扩大您的服务范围，包括视频，播客，新闻，社会内容等等。现在SEO就不单是10多个蓝色链接了。
53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.
当考虑一个购买或交换的链接时，请检查链接页面在google里的缓存的日期。搜索“cache：URL” ，用实际网址替换URL。较新的缓存日期比较好。如果网页不存在或缓存日期距离现在有一个月多了，该网页没什么价值;
54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.
如果你网站有些页面非常相似(也就是你关心的重复内容问题) 而你想要确保正确的一个收录进了搜索引擎，那把您首选网页的URL放进你的sitemaps里。
55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.
检查您的服务器头信息。搜索“检查服务器头”就能找到专用的免费线上工具。您应该确保您的URL报告”200 OK”状态或如果是转向的话应该是”301永久移动”的重定向。如果显示任何其他状态，检查并确认您的URLs设置正确并且整站使用一致。
Richard V. Burckhardt, also known as The Web Optimist, is an SEO trainer based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.
Richard V. Burckhardt，也称为WEB优化主义者，是Palm springs的SEO培训师，在加利福尼亚从事搜索引擎优化、WEB开发和市场营销，有着超过十年的经验。
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